VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
About the role
- Senior Product Marketing Manager shaping market success at Nintex within AI, automation, and orchestration sectors. Collaborating with cross-functional teams to drive strategy, messaging, and revenue growth.
Responsibilities
- Lead market analysis efforts to translate complex, data-driven market insights into clear recommendations for product strategy, roadmap prioritization, and investment decisions.
- Build and maintain a continuous marketing intelligence view of the market, including competitor messaging and moves, buyer needs, win/loss analysis, and adjacent solutions, to inform product and GTM decisions.
- Own and drive the end-to-end go-to-market strategy for new product launches and major releases within the Orchestration, Digital Automation or Business Process Automation industry, defining objectives, target segments, positioning, and key offers.
- Partner with product, sales, and revenue teams to design integrated launch and campaign plans that drive awareness, pipeline, adoption, and expansion.
- Define success metrics and analyze performance post-launch to refine GTM motions and inform future campaigns.
- Develop differentiated messaging and positioning grounded in market, competitive, and customer insight, clearly articulating value, outcomes, and use cases for each target segment.
- Create and maintain core narrative assets (value propositions, pitch decks, battlecards, solution one-pagers) that enable sales, partners, and customer-facing teams.
- Test, validate, and iterate messaging through adoption, pipeline influence, customer conversations, field feedback, and expansion to ensure relevance and impact over time.
Requirements
- 6-8+ years of product marketing or product management at a B2B technology company
- Experience in B2B, sales-led motions
- SaaS and/or Process Management experience preferred
- Experience with Platform, Solution and Product portfolios preferred
- Bachelor's degree is required
Benefits
- Global Gratitude and Recharge Days
- Flexible, paid time off policy
- Employee wellness programs and counseling resources
- Meaningful peer recognition and awards
- Paid parental leave
- Invention/patenting assistance
- Community impact, paid volunteer time, and opportunities
- Intercultural learning and celebration
- Multiple tools through which to learn and grow, and an incredible global community
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