Product Marketing Manager for Workload Automation at Broadcom. Driving global go - to - market strategy and adoption for industry - leading offerings.
About the role
- Product Marketing Manager at Rakuten focusing on B2B marketing strategy and campaigns. Driving customer adoption and engagement through innovative marketing efforts across all stages of the customer journey.
Responsibilities
- Collaborate with the Product team to develop compelling, differentiated product messaging and positioning
- Inform messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities
- Develop and partner with Sales Enablement to educate internal teams on our B2B products, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done
- Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners
- Partner closely with Commercialization Strategy on analytics, research, and insights to influence and inform product roadmap and drive pricing and packaging
- Closely collaborate with management to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition
- Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams
- Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes
- Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning
Requirements
- 4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion
- Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions
- Strong communication, writing and interpersonal skills with previous experience working cross-functionally
- Excellent writing skills for creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.)
- Success working with customers to generate case studies, referrals, testimonials, and other customer references
- Transforms data into actionable insights to inform B2B messaging and GTM strategies
- Exemplary critical thinking, analytical and problem-solving skills
- Proven ability to pivot with changing requirements and priorities
- Highly organized and detail-oriented with a strong command of project management
- Solid experience in delivering presentations, webinars, and product enablement
- Demonstrable impact working both independently and as part of a team in a fast-paced global matrix environment
- Experience with WordPress or other HTML and Content Management Systems
- Experience with Tableau
Benefits
- discretionary bonus
- health insurance
- vision insurance
- dental insurance
- 401k matching
- PTO
- Volunteer Time Off (VTO)
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