Hybrid Product Marketing Strategist I – Lending Products

at Navy Federal Credit Union

• Job title: Product Marketing Strategist I – Lending Products
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $83,700 - $107,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vienna, United States

About the role

• Marketing executional product owner at Navy Federal Credit Union, translating strategies into actionable campaigns. Leading delivery of marketing initiatives to enhance member engagement and achieve business goals.

Responsibilities

• Serve as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members.
• Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting.
• Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio.
• Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels.
• Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
• Works on assignments requiring considerable judgment and initiative. Minimum supervision.

Requirements

• Experience in supporting large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
• Experience in client relationship building, project leadership, and campaign execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
• Experience in supporting and developing go-to-market plans that drive results toward business priorities and goals
• Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processes
• Basic understanding of how to synthesize results of analyses, and develop and make recommendations using quantity and quality data in order to solve unique and complex problems
• Working knowledge of financial and marketing industry trends, products, and services
• Experience with PCs and related software packages as well as learning different collaboration and product management tools
• Effective verbal, written, and interpersonal communication skills
• Effective organizational, planning, and time management skills
• Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
• Product Owner Certification or equivalent training/experience (Desired)
• Working knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaigns (Desired).

Benefits

• This position is eligible for the TalentQuest employee referral program.
• Highly competitive pay and generous benefits and perks.
• Military Times 2025 Best for Vets Employers.
• Professional development opportunities.