Hybrid Product Marketing Specialist

at iTron

• Job title: Product Marketing Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Liberty Lake, United States

About the role

• Product Marketing Specialist for Itron, managing integrated marketing programs across energy and water sectors. Collaborating with product management and sales to enhance market presence and customer engagement.

Responsibilities

• Plan, execute, and manage integrated marketing programs and campaigns across multiple lines of business, ensuring alignment with business priorities and customer needs.
• Develop clear, differentiated market positioning and messaging that authentically communicates the value of Itron’s technology solutions.
• Create and contribute content for newsletters, advertising, promotional programs, trade shows, events, and digital marketing channels, with a strong focus on customer impact.
• Collaborate with corporate marketing to coordinate resources, execute campaigns, and track performance against defined goals and metrics.
• Identify, recommend, and help secure opportunities to promote Itron solutions through industry associations, events, sponsored media, and content campaigns; analyze results to optimize performance and investment.
• Support the development and execution of Itron‑led and industry‑sponsored lead generation and awareness initiatives.
• Develop and promote sales enablement tools, content, and training for direct and channel sales teams to support new customer acquisition and revenue growth.
• Analyze marketing performance data (e.g., campaign results, conversion rates, digital engagement) to continuously improve strategies and outcomes.
• Contribute content to internal and external communications, including email campaigns, newsletters, articles, and web content.
• Partner with sales teams and customers to develop case studies, testimonials, videos, awards submissions, and other proof‑point assets.
• Collaborate with corporate marketing and sales to identify and secure speaking and thought‑leadership opportunities that elevate Itron’s industry presence.

Requirements

• 2+ years of experience in product marketing, marketing communications, or a related role.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deliver results with accountability.
• Excellent written and verbal communication skills, with the ability to engage diverse audiences.
• Experience translating technical concepts into clear, compelling, and customer‑focused content.
• Background in technical and business writing and content marketing.
• Demonstrated ability to collaborate effectively with cross‑functional teams in both remote and in‑person environments.
• Willingness and ability to travel approximately 15%.

Benefits

• financial, social, health and wellbeing programs
• paid vacation
• 401k matching
• employee stock purchase program
• hybrid work schedule