Director of GTM Operations at Diligent Corporation leading commercial strategy and revenue operations. Collaborating across teams to drive sales efficiency and growth in a hybrid work environment.
About the role
- Product Marketing Manager crafting compelling go-to-market strategies for Vibe.co, a streaming TV advertising agency. Collaborating across teams to position Vibe as a market leader in performance marketing.
Responsibilities
- Define and evolve Vibe's positioning across key buyer segments — translating product capabilities into clear business value narratives
- Own messaging consistency across every external surface: web, sales decks, event materials, and announcements
- Partner with the website and design teams to bring updated positioning to life across key pages
- Build and run a repeatable GTM launch process — checklist, content, enablement — delivered on time for every feature
- Produce short-form launch content that drives product awareness and adoption across channels
- Collaborate with design and web to bring launch surfaces to life with speed and consistency
- Own the sales content pipeline: one pagers, decks, battlecards, and competitive intelligence
- Track and improve the Sales Confidence Score — a quarterly AE survey measuring positioning clarity, collateral quality, and confidence to close
- Work directly with sales and CS leaders to identify gaps and ship assets fast, without needing to be managed
- Partner with customer success to source, write, and ship case studies that highlight measurable impact
- Build a repeatable process so strong customer stories are never bottlenecked
- Define and track PMM impact metrics: product adoption, asset performance, and sales enablement effectiveness
- Use AI tools to monitor competitor ads, pricing, and messaging shifts in real time — and turn those signals into battlecards and positioning updates
Requirements
- 4–6 years in product marketing in B2B SaaS, enterprise software, or streaming TV/connected TV advertising — with clear ownership over positioning, launches, or sales enablement
- Proven ability to build messaging that translates product capabilities into buyer-ready value narratives
- A portfolio of sales enablement assets you've owned end-to-end: one pagers, decks, battlecards — not just contributed to
- Strong writing skills for GTM content — product announcements, web copy, launch assets, case studies
- At least one AI-automated workflow running independently in your day-to-day — using AI only to write doesn't count
- Track record of working cross-functionally with Product, Sales, and CS simultaneously and shipping on time.
Benefits
- Variable pay — based on objectives you hit. No arbitrary targets.
- Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
- Full health coverage — Comprehensive medical, dental, and vision insurance.
- 401(k) with matching — We invest in your future, not just your output.
- Unlimited PTO — Take the time you need. We measure results, not hours.
- Parental leave — Paid leave for all parents.
- Annual offsite — The whole team, once a year, somewhere worth the trip.
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