Product Marketing Manager crafting compelling go - to - market strategies for Vibe.co, a streaming TV advertising agency. Collaborating across teams to position Vibe as a market leader in performance marketing.
About the role
- Senior Product Marketing Manager defining product narratives and strategies at Recharge. Collaborating closely with cross-functional teams to deliver compelling product solutions.
Responsibilities
- Partner closely with Product Managers and Designers throughout discovery, validation, and delivery — helping define problems, pressure-test opportunities, and shape product direction early.
- Form and pressure-test hypotheses about customer problems, product value, and behavior change alongside Product teams.
- Translate product strategy into clear, differentiated positioning grounded in real merchant value.
- Own narrative leadership end-to-end across product initiatives — from early concept through launch and iteration.
- Connect product decisions to downstream enablement, ensuring Sales, Partnerships, Customer Success, and Support understand not just what we built, but why it matters.
- Influence roadmap and prioritization by bringing clear customer, market, and business signals into product decisions, and shape decisions within areas of domain expertise.
- Reduce friction and handoffs between Product and GTM by maintaining tight alignment between what we build and how we communicate it.
- Drive adoption and feedback loops post-launch, iterating on messaging and positioning based on real-world results.
- Operate with urgency and ownership in a fast-moving environment, proactively identifying gaps and moving initiatives forward without waiting for perfect clarity.
- Use AI and modern internal tools to analyze customer and product signals (e.g., support tickets, sales calls, usage data), sharpen narratives, and accelerate iteration across product and go-to-market efforts.
- Live by and champion our values: Accountability, Collaboration, Iteration, and Details.
Requirements
- Strong experience in Product Marketing with demonstrated influence on product strategy and direction — not just feature launches.
- Clear evidence of high-agency behavior: stepping into ambiguity, driving clarity, and moving work forward without excessive oversight.
- Strong product judgment and the ability to connect customer problems to business outcomes and roadmap decisions.
- Exceptional ability to simplify complex product concepts into compelling, clear narratives.
- Comfort operating in flatter, fast-moving environments with fewer handoffs and broader ownership.
- Experience working closely with Product and Engineering teams, with fluency in product tradeoffs and prioritization conversations.
- Bias toward velocity, ownership, and impact over process.
- Curiosity about how AI and emerging tools can meaningfully increase productivity and product effectiveness.
- Ability to travel 20% of the year.
Benefits
- None specified
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