Junior Product Marketing Manager optimizing funnels for Kodree, an EdTech platform. Collaborating with marketing and acquisition teams to enhance user engagement and growth.
Responsibilities
Generate hypothesis backlog to optimize performance of existing web funnels.
Run A/B testing to improve key metrics (CR, LTV) and scale successful results.
Research new directions: user needs, pains, and motivations; and build new acquisition funnel end-to-end.
Analyze market and competitors for new growth opportunities.
Conduct users' interviews to better understand our persona and deliver value.
Work with key metrics: CR across all funnel steps, LTV/CAC, as well as overall marketing spend.
Work in close collaboration with Creative Marketing and User Acquisition.
Requirements
At least one year of experience as a product marketing manager in the field of web funnels.
Hands-on experience in A/B testing and can connect hypothesis to business outcome.
Strong analytical mindset and know how to work with key marketing metrics (CR, CPA, AOV, LTV, ROI).
Experience with Amplitude, MixPannel or similar analytics tools.
See acquisition funnel as a holistic journey that starts from a creative and positive product experience (not just purchase).
Seek ownership and want to implement your vision end-to-end.
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