Product Marketing Manager crafting compelling go - to - market strategies for Vibe.co, a streaming TV advertising agency. Collaborating across teams to position Vibe as a market leader in performance marketing.
About the role
- Product Marketing Manager at Bitstack defining product positioning, messaging, and go-to-market strategies. Collaborating cross-functionally to ensure clarity and adoption of new features and products.
Responsibilities
- Own product positioning and messaging across Bitstack’s core products, new product lines, and strategic initiatives
- Translate product capabilities into clear, differentiated, and user-centric value propositions for key audiences and use cases
- Build and maintain scalable messaging frameworks that can be used consistently across channels and markets
- Lead go-to-market strategy for product launches, feature releases, and major initiatives
- Partner closely with Product and Design to ensure new features are launched with clarity, and that in-product copy aligns with Bitstack’s positioning
- Bring user, market, and competitive insights into the product development process to influence positioning and product direction
- Collaborate with Growth, CRM, Social, and other teams to ensure launches are executed consistently across all touchpoints
- Define success metrics for launches (adoption, activation, usage) and continuously improve based on performance
- Contribute to building a structured and repeatable approach to product marketing at Bitstack
Requirements
- 4–7 years of experience in product marketing, go-to-market, or strategic marketing roles
- Strong experience building positioning and messaging for consumer products
- Able to turn product features into clear, differentiated, and compelling user narratives
- Experience leading product launches end-to-end in cross-functional environments (Product, Growth, Design, CRM, etc.)
- Structured in thinking, able to build frameworks, not just one-off campaigns
- Thriving in fast-paced startup environments where ownership and collaboration matter more than hierarchy
- High standards for clarity, precision, and quality in both thinking and writing
- Communicates clearly and writes well in both French and English
- Experience in consumer fintech, crypto, neobank, or high-scale consumer apps is a strong plus
Benefits
- Work from our office in Paris (Bourse) or Remote
- Flexible working hours
- One of the best health insurance plans with 100% employer contributions
- Monthly team activities and annual offsites
- Swile meal vouchers
- Competitive salary based on experience & Bitstack stock options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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