Product Marketing Manager driving growth and go - to - market strategies for Clay's innovative solutions. Collaborating across teams and shaping product narratives to capture market opportunities.
About the role
- Leading product marketing strategy for Match Group's dating products in Asia. Driving user engagement through go-to-market strategies and collaborative partnerships across teams.
Responsibilities
- Own go-to-market strategy to drive new feature adoption, partnering with brand, product, and creative teams to develop feature positioning, naming, and messaging.
- Drive commercial impact by defining success metrics across acquisition, activation, engagement, retention, and monetization — ensuring marketing efforts are tied to measurable business outcomes.
- Partner closely with CRM and lifecycle teams to design engagement programs that improve feature adoption, reduce churn, and increase LTV using cohort-based and funnel analysis.
- Leverage business analytics to identify growth opportunities, user drop-off points, and behavioral patterns — translating insights into clear marketing and product actions.
- Build structured measurement frameworks and reporting cadences to track feature performance, campaign ROI, and lifecycle effectiveness.
- Collaborate with global and regional PMM, CRM, product growth, and insights teams to influence roadmap prioritization based on user data and market performance.
- Act as the voice of the consumer and business steward — balancing brand ambition with product realities and revenue goals.
- Elevate the in-app experience by identifying moments where brand storytelling can drive stronger engagement and commercial outcomes.
- Establish processes that improve cross-functional alignment while ensuring accountability through clearly defined KPIs and performance dashboards.
Requirements
- 5–7 years of experience in product marketing, lifecycle marketing, or growth marketing, ideally in consumer tech or mobile-first companies.
- Proven experience developing and executing go-to-market strategies in collaboration with cross-functional teams.
- Strong understanding of CRM and lifecycle marketing with experience launching user-facing campaigns across email, push, or in-app surfaces.
- Ability to distill insights from data and user research to influence product direction and marketing strategy.
- Experience working with creative, product, and brand teams to bring narratives to life in-app.
- Excellent project management skills with the ability to juggle multiple priorities and stakeholders across regions and time zones.
- Comfort operating in a global matrixed organization and influencing without direct authority.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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