GTM Manager responsible for building and activating partner ecosystem for HP ZGX and AI Solutions. Collaborating with cross-functional teams to translate ecosystem capabilities into packaged solutions and revenue plays.
Responsibilities
Identify priority ISVs and platform partners required to complete ZGX & AI solution stacks for scaled adoption
Drive technical and GTM alignment so HP ZGX and AI solutions are embedded into partner workflows and reference architectures
Define solution blueprints that weave HP hardware, software, and partner technologies into deployable offers
Partner closely with BDMs and Partner Business Managers to accelerate onboarding, prioritization, and partner activation
Establish integration priorities and partner tiers based on customer demand and strategic impact
Design scalable routes to market across direct, channel, OEM, marketplace, and partner-led motions
Work with BDMs and Partner Business Managers to operationalize partner-led GTM motions and scale joint solutions
Collaborate with Solutions Marketing to package ecosystem capabilities into clear offers and value propositions
Define commercialization models including solution bundles, validated stacks, and reference offers
Identify which solutions scale via sales-led vs partner-led vs product-led motions
Act as the connective layer across Partner Business Managers, BDMs, Product Managers, and Solutions Marketing
Translate product capabilities into partner-ready solution definitions
Provide market feedback to Product Managers to inform roadmap and integration priorities
Ensure Solutions Marketing has clear inputs for messaging, solution narratives, and launches
Align ecosystem strategy with field priorities and partner strategy
Translate partner capabilities into end-to-end customer solutions aligned to priority workflows and verticals
Define validated solution stacks for key use cases (agentic AI, multimodal inference, computer vision, AI development)
Ensure HP ZGX is positioned as a core platform within partner solutions rather than a standalone product
Support creation of joint value propositions and solution narratives
Drive impactful partner-ready enablement (solution guides, integration narratives, sell-through plays) to deliver business objectives
Support sales teams in positioning ecosystem solutions vs point products
Create clear guidance on when to lead with HP-only vs partner-led solutions
Support executive partner engagement and strategic account opportunities
Requirements
6–10+ years in GTM, ecosystem, partner strategy, solutions marketing, or business development
Experience working cross-functionally with product, partnerships, and marketing organizations
Experience building or scaling ISV / ecosystem programs
Demonstrated ability to create routes to market for new technology solutions
Strong understanding of enterprise AI, developer platforms, or infrastructure ecosystems
Experience in AI infrastructure, edge AI, or workstation ecosystems (preferred)
Background working with ISVs and multi-vendor solution integrations (preferred)
Experience packaging ecosystem solutions for channel and partner-led sales (preferred)
Familiarity with marketplaces and partner-led motions (preferred)
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
Principal Product Marketing Manager leading positioning and narratives for Workday Data Cloud within the enterprise software space. Collaborating on partner strategies and high - impact messaging for key stakeholders.
Senior Director, leading the Customer Zero program for Salesforce. Driving strategy and execution of transformation narratives and corporate activations for marketing initiatives.
Product Marketing Manager at Otter Products developing pricing, positioning, and marketing strategies. Collaborating with cross - functional teams to enhance sales and consumer understanding.
Director of Product Marketing at Togetherwork developing go - to - market strategies for vertical SaaS solutions. Leading product positioning and market execution for significant revenue impact in a growing company.
Founding GTM Executive responsible for building revenue engine in a business immigration solution firm. Focus on pipeline creation and full - cycle sales for growth - stage companies.
Creative Product Marketing Senior at USAA supporting campaigns and creative deliverables for Property & Casualty insurance products. Collaborating with teams to align creative direction and ensure quality standards in marketing execution.
Senior Product Marketing Manager overseeing the go - to - market strategy for AI solutions in construction. Collaborating across teams to drive product adoption and market positioning.
Director of Product Marketing for Acrisure defining narratives and competitive strategies in the fintech space. Leading product positioning and market segmentation for effective go - to - market solutions.
Product Marketing Analyst at Neogrid focusing on product go - to - market strategies to influence retail technology. Collaborating across teams to execute market analysis and product positioning strategies.