Go - to - Market Solutions & Transition Lead supporting Baker Tilly's strategic market initiatives and driving actionable solutions. Collaborating across teams to ensure effective transition of client solutions.
About the role
- Senior Product Marketing Manager overseeing the go-to-market strategy for AI solutions in construction. Collaborating across teams to drive product adoption and market positioning.
Responsibilities
- Craft and evolve clear, differentiated, persona-specific messaging for enablement and content that articulates the value of our AI platform and agents to construction executives and technical users in the field.
- Master the competitive landscape and addressable market for our current and future product solutions to inform positioning
- Own go-to-market planning and execution for new product launches, monthly feature rollouts, and platform updates.
- Partner with Product, Sales, and Customer Success to ensure GTM alignment and readiness across the organization.
- Lead structured customer and market discovery to deeply understand buyer needs and product-market fit.
- Partner with Product Managers to identify customer and market needs and help shape the product roadmap.
- Translate voice-of-customer insights and platform data into impactful marketing programs and content.
- Create and manage sales enablement materials, including pitch decks, product one-pagers, demo scripts, and training sessions.
- Collaborate with Demand Generation to develop customer- and product-focused campaigns, web pages, and thought leadership.
- Ensure that product updates and new capabilities are clearly communicated and easily adopted by customers.
- Define and track KPIs to measure launch effectiveness, feature adoption, and marketing impact.
- Continuously iterate on messaging and programs based on performance data and customer feedback.
Requirements
- 5+ years of experience in Product Marketing for B2B SaaS, ideally in high-growth or startup environments.
- Eagerness to own a broad array of Product Marketing responsibilities, including but not limited to market, customer, and competitive research; GTM preparation and enablement; driving greater adoption and usage; and content development.
- Experience marketing to deskless workforces or field-first industries (e.g., construction, manufacturing, logistics) strongly preferred.
- Experience marketing AI solutions and has extensively used AI tools for product marketing responsibilities.
- Exceptional verbal and written communication skills with a talent for storytelling and simplification.
- Proven success launching new products, driving adoption, and enabling customer-facing teams.
- Ability to collaborate across diverse stakeholders—from engineering and product to marketing and sales.
- Strong strategic thinking combined with operational execution and a bias for action.
- Empathy for customers and an eagerness to improve how people work in the real world.
- Familiarity with tools like JIRA, HubSpot, or equivalent for managing roadmaps and campaigns.
Benefits
- Competitive salary and stock option equity packages
- 4 Medical Plans to choose from including 100% covered option. Plus Dental and Vision Insurance!
- Learning & Growth stipend
- Flexible long-term work options (remote and hybrid)
- Free lunch provided in the office in NYC & Austin - you’ll never go hungry with us!
- Unlimited PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
- IRL / In-Person retreats throughout the year
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