Product Marketing Manager driving US market expansion at Merkle Science, providing blockchain monitoring solutions. Leading go - to - market strategy and collaborating with cross - functional teams to achieve revenue growth.
About the role
- Product Marketing Analyst at Neogrid focusing on product go-to-market strategies to influence retail technology. Collaborating across teams to execute market analysis and product positioning strategies.
Responsibilities
- Lead product and new feature launches, defining target market, segmentation, personas, value proposition and go-to-market strategy, operating with greater autonomy and strategic vision
- Design and execute end-to-end go-to-market (GTM) plans, coordinating deliverables, milestones, risks and dependencies with Product, Sales, Growth, Customer Success and other key areas
- Act as the guardian of product positioning, evolving key messages, narratives, naming and competitive differentiators, and translating the ICP into marketing and sales materials
- Conduct in-depth analyses of market, competitors, trends and customer needs, turning insights into strategic recommendations for roadmap and pricing
- Co-create pricing and packaging strategies in partnership with the Pricing team, supporting modeling, validation and data-driven optimization
- Enable Sales and Customer Success teams with comprehensive materials (presentations, battlecards, FAQs, one-pagers, playbooks), ensuring deep understanding of products, differentiators and positioning
- Monitor and analyze offering performance in the market, proposing action plans, experiments and improvements based on adoption, revenue metrics and customer feedback
- Orchestrate cross-functional product initiatives, facilitating communication between teams, negotiating priorities and ensuring strategic alignment with internal stakeholders
- Serve as a product expert in the market, participating in benchmarks, customer validations, research and content initiatives in partnership with Branding and Communications.
Requirements
- Previous experience as a Product Marketing Manager, Product Marketing, Growth or related roles
- Experience with go-to-market (GTM) and positioning of digital/SaaS products
- Ability to translate data, research and insights into clear, actionable recommendations
- Experience building narratives, key messages and sales enablement materials
- Ability to work with cross-functional teams (Product, Sales, CS, Growth, Pricing, Communications)
- Highly organized, autonomous and able to manage multiple workstreams simultaneously
- Experience delivering enablement and building commercial playbooks
- Excellent written and verbal communication
- Experience with B2B SaaS products (plus)
- Familiarity with analysis and research tools (Excel and Power BI) (plus)
- Knowledge of pricing, packaging and monetization methodologies (plus)
- Experience with narrative testing, measuring GTM impact and experimentation (plus)
- Intermediate or advanced Spanish (plus).
Benefits
- Health insurance
- Dental plan
- Life insurance (extendable to legal dependents)
- Medication allowance, extendable to children
- Transport voucher or parking allowance
- Flexible meal/food allowance
- Wellhub (formerly Gympass) and TotalPass
- Day off during your birthday month
- Parental support program (NeoBaby)
- Unico Skill, external training solution
- Childcare allowance
- Extended parental leave: 6 months for mothers and 30 days for fathers
- Referral program, bonuses and more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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