Leading Go - to - Market strategies and operations in the DACH region for AI company Tendium. Building relationships and launching strategies to transform public procurement processes.
About the role
- Senior Product Marketing Manager driving product understanding and go-to-market strategy at Rewards Network. Collaborating across teams to enhance product adoption and customer engagement.
Responsibilities
- Deeply understand assigned products through using them, interviewing users, reviewing user feedback, and collaborating with product and other stakeholders internally.
- Conduct in-depth market, persona, and value proposition analysis to deeply understand target segments and define the value proposition and solution for each audience.
- Develop clear positioning strategies that articulate how the product or feature should be presented to each ideal customer profile, informed by market research and industry best practices.
- Own messaging and collateral strategy by creating and maintaining campaign and in-product messaging that aligns with overall positioning and product strategy.
- Own the design and continuous improvement of scalable go-to-market processes and frameworks, ensuring launches are executed consistently and efficiently across products and teams.
- Lead go-to-market project management by quarterbacking launches, defining the overarching narrative, building and gaining alignment on the GTM plan and checklist, and orchestrating cross-functional execution.
- Build and manage analytics and insight feedback loops, leveraging campaign performance data, product analytics, and customer/member/sales/service feedback (surveys, interviews, etc.) to inform ongoing optimization of GTM and product decisions.
- Partner with Revenue Operations and B2B Marketing to ensure the Sales and Service teams are equipped to tell the product story and accelerate conversion and retention opportunities.
- Partner with marketing and creative teams to create tasteful and compelling content for internal product training materials as well as external GTM and ongoing product adoption and engagement campaigns.
- Lead execution of marketing engagement and retention campaigns for consumer and B2B products, including development, launch, and measurement of campaigns across email, push, and SMS.
Requirements
- Bachelor’s degree in business, marketing, or a related field.
- 5-7 years of experience in product marketing or growth marketing.
- Demonstrated mastery of product understanding, through hands-on experience and translating customer, market, and user insights into differentiated value propositions.
- Proven ability to define, and scale product positioning and messaging to drive consistent narrative and adoption across product, sales, marketing, and revenue operations functions.
- Proven track record of establishing or improving repeatable GTM frameworks, processes, and best practices.
- Extensive experience leading go-to-market strategy and execution for complex products including ownership of launch strategies, metrics, and post-launch optimization.
- Track record of measurable business impact such as improved adoption, conversion, retention, or revenue outcomes tied to product marketing initiatives
Benefits
- Competitive Paid Time Off and company holidays
- Generous dining reimbursement when you dine with our restaurant clients
- 401(k) plan with a company match
- Two medical plan options- Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
- Partnership with Rx n Go, offering certain prescriptions for free
- Two dental plan options and a vision plan
- Flexible Spending Accounts and a pre-tax commuter benefit program
- Accident, Critical Illness, and Hospital Indemnity Insurance Plans
- Short Term and Long Term disability
- Company-paid life insurance and AD&D insurance, supplemental employee, spouse, and child life insurance
- Employee Life Assistance Program
- Hybrid working space in our state of the art office downtown located by the Metra and Ogilvie train stations
- Catered lunches provided on Tuesday's in our Chicago office
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