Lead B2B Partnerships & Trade Marketing for ESN, focusing on diverse European markets. Role includes developing strategies, enabling sales teams, and ensuring brand alignment with Germany.
Responsibilities
Define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics
Curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs
Set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success
Develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets
Enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks
Track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets
Ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it
Requirements
8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health
Strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management
Master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization
Deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution
Worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach
Fluent in English, with German or another European language as a strong plus.
Benefits
Flexible working hours and remote work options
Attractive employee discounts (50% discount on our products)
Subsidy for the E-gym Wellpass (Classpass in NL & UK)
Workation
Corporate benefits (only in Germany)
28 days vacation/year
and much more
Job title
International Retail Partnerships & Trade Marketing Lead
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