Hybrid International Retail Partnerships & Trade Marketing Lead

Posted 4 days ago

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About the role

  • Lead B2B Partnerships & Trade Marketing for ESN, focusing on diverse European markets. Role includes developing strategies, enabling sales teams, and ensuring brand alignment with Germany.

Responsibilities

  • Define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics
  • Curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs
  • Set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success
  • Develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets
  • Enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks
  • Track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets
  • Ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it

Requirements

  • 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health
  • Strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management
  • Master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization
  • Deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution
  • Worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach
  • Fluent in English, with German or another European language as a strong plus.

Benefits

  • Flexible working hours and remote work options
  • Attractive employee discounts (50% discount on our products)
  • Subsidy for the E-gym Wellpass (Classpass in NL & UK)
  • Workation
  • Corporate benefits (only in Germany)
  • 28 days vacation/year
  • and much more

Job title

International Retail Partnerships & Trade Marketing Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

HybridGermany

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