Marketing Events & Influencer Partnership Manager at SourceWhale leading event - driven community growth. Building industry partnerships and managing high - impact events.
About the role
- Account Manager at Roundel developing integrated marketing strategies for digital channels. Serving as key client contact, delivering effective media plans and strategies aligned with client objectives.
Responsibilities
- You are the key client contact for high-level annual planning to program level strategies, delivering highly-integrated and effective media plans for Roundel’s top accounts;
- You will own authorship and inputs for client campaign proposals including building audience strategies, media mix allocations, and creative and media strategies that are aligned to clients’ priorities and rooted in insights and historical media performance;
- You will consult with internal partners to understand category trends and marketing needs;
- You will attend client meetings and present strategic recommendations based on your client’s key objectives including compelling and effective guidance on specific media tactics;
- You will stay up to date on industry trends both in the retail and digital advertising landscape, looking for opportunities and tests to bring to your client to further elevate the level of service;
- You will partner closely with various cross-functional teams, including but not limited to Reporting & Insights, Analytics, Sales, Trading & Ad Ops, and Channel Development, to deliver and execute effective results.
Requirements
- Bachelor’s degree
- Minimum 3+ years of proven digital media planning, marketing, or equivalent experience
- Strong understanding and experience within Digital Marketing and Media
- knowledge of ad serving, ad networks, and overall landscape is required
- Hands on experience with media planning systems and tools such as Operative One, DCM, DFP or a similar ad serving platform
- Outstanding attention to detail, organizational, and analytical skills
- ability to multi-task and drive results within a rapidly changing and ambiguous environment
- Superior time management and multitasking to handle multiple concurrent projects and campaigns
- Ability to articulate and defend creative & media direction to internal and external stakeholders
- Exceptional understanding of the full media planning process—from strategy and plan development to execution
- Passion for uncovering new media opportunities to drive incremental business
- Demonstrated ability to build partnerships and maximize relationships with both internally and externally.
Benefits
- comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
- 401(k)
- employee discount
- short term disability
- long term disability
- paid sick leave
- paid national holidays
- paid vacation
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