Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Director of Product Marketing leading go-to-market strategies for Endpoint Management at Tanium. Collaborating across teams to drive product positioning and marketing initiatives in a fast-growing environment.
Responsibilities
- Be the voice of the customer and oversee the marketing of the Endpoint Management suite of products and solutions
- Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches
- Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the Autonomous IT market
- Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes
- Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities
- Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content
- Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
- Partner with sales, product, and other teams to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc.
- Conduct market research, including buyer interviews to inform marketing content and create actionable insights
- Present to customers, partners, and sales teams
Requirements
- BA or BS in Marketing or equivalent experience required
- MBA strongly preferred
- 10+ years minimum experience in product marketing, solutions marketing, or outbound product management required
- Experience crafting go-to-market strategy including pricing and packaging
- Experience marketing an enterprise software solution to address cybersecurity issues within IT Operations
- Experience at a business-to-business enterprise software company required
- Experience understanding technology at a deep level and ability translate to business needs concisely required
- Experience developing presentations to customers, sales teams, and partners preferred
- Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics
Benefits
- medical, dental and vision plan
- family planning benefits
- health savings account
- flexible spending account
- transportation savings account
- 401(k) retirement savings plan with company match
- life, accident and disability coverage
- business travel accident insurance
- employee assistance programs
- disability insurance
- other well-being benefits
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