Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Product Marketing Manager at Tala driving market initiatives for financial products improving customer experiences across Asia. Responsible for outreach and engagement in the Philippines.
Responsibilities
- Drive messaging and go to market planning of new products and services tied to clearly defined success metrics.
- Build, manage, and execute end-to-end customer lifecycle campaigns that will lead to measurable KPI growth across conversion, engagement, and retention metrics.
- Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and reiterate as needed.
- Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
- Generate cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience .
- Articulate product value to customers through their entire lifecycle that builds customer loyalty through the most effective communication channels to drive outsized impact and ROI.
- Define user segments and create tailored campaigns for key customer personas.
- Cultivate and communicate a deep understanding of Tala’s audience, opportunity, and competitive landscape in Asia markets (Philippines, Vietnam and India).
- As the need arises, build and manage regional team with members located in key markets.
- Be available to attend key local and regional events and activations as needed, such as marketing activations, customer discovery and workshops, etc.
- Maintain semi-regular facetime with regional and Philippines CLT and marketing team members, as well as vendors/partners as needed.
Requirements
- 5+ years experience in Marketing, with demonstrated expertise in building and managing mobile marketing campaigns (push, SMS, in-app) using modern marketing and CRM tools
- Demonstrated ability to create go to market plans for new products and deliver meaningful business results
- Comfortable working in a fast paced, dynamic environment with distributed teams
- Capable consumer of modern analytics tools; strong data analysis skills and ability to translate data into actionable insights
- Strong writing skills and careful attention to detail
- Self-starter, solution-oriented, and can-do attitude
- Understanding of the Philippines’s FinTech and/or consumer mobile ecosystem (preferred)
- Hands on experience launching and scaling products for developing markets (preferred)
- Competent in using Braze or similar marketing CRM (preferred)
Benefits
- Inclusive team culture fostering innovation
- Diversity in backgrounds, cultures, and experiences
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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