Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
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Hybrid Senior Product Marketing Manager
Posted last month
About the role
- Senior Product Marketing Manager driving product positioning and revenue growth for Taktile's AI-native decisioning platform in fintech.
Responsibilities
- Drive and orchestrate integrated marketing campaigns to build a healthy pipeline
- Create compelling one-pagers, solution briefs, and product pages on our website
- Support broader demand generation programs, including digital marketing, field initiatives & events/ webinars
- Define and maintain a consistent, clearly differentiated (audience-specific) messaging framework for our platform
- Translate technical features into clear value propositions and shape positioning that differentiates us from competitors
- Synthesize customer insights by analyzing sales calls and buyer conversations to inform the broader strategy
- Develop high-impact social proof, incl. customer case studies and impact stories
- Equip Sales/BD with persona-based tools (pitch decks, playbooks, and assets) designed to improve deal velocity
- Manage analyst relations (e.g., Gartner, Forrester)
- Gather competitive intelligence and maintain battlecards
Requirements
- 5+ years in B2B product marketing
- Proven ability to translate complex technical products into business value
- Exceptional writing skills with ability to simplify complex concepts
- Track record of driving measurable revenue impact through marketing initiatives
- Experience with complex (enterprise) sales in B2B SaaS/ AI solutions
- Strong analytical mindset with focus on data-driven decision making
- Excellent project management and stakeholder collaboration
- Programs: GSuite, Notion, Miro, Figma a plus, eager to work with AI tools
- Nice to have: Good understanding of AI/ML concepts
- Experience in financial services decisioning (e.g., fraud prevention, or credit underwriting)
- Background in both startups and scale-ups
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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