Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Manager of Global Product Marketing for fragrance at Sol de Janeiro. Shaping fragrance strategy through innovative marketing and product excellence.
Responsibilities
- Strategically support the development of our 3-year rolling product launch calendar, focusing on Core and Limited Edition fragrance launches to drive growth, recruit new consumers and retain existing ones
- Deliver breakthrough innovation concepts grounded in whitespace analysis, performance reporting and consumer-centric insights from internal and external sources (CMI, trend reports, regional and retailer data)
- Partner in shaping the strategic direction of the olfactive portfolio, ensuring continued market leadership and expansion into new and differentiated fragrance territories
- Work with Director to manage cost and margin goals to meet financial objectives of the brand and category, assisting in setting COG & margin targets for launches
- Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance
- Support development of comprehensive product marketing strategies that define and communicate clear points of difference and unique benefits of our products, ensuring they resonate with a global audience
- Conduct rigorous analysis of internal fragrance initiatives, leveraging data and analytics to identify fast-growing subcategories/trends to make strategic recommendations and optimize future launches
- Champion sustainability within the product development process, ensuring all products meet the highest environmental standards without compromising on quality
- Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage
Requirements
- Bachelor's degree or equivalent required
- 3-5 years of current experience in global marketing in the beauty sector
- Experience in Fragrance category a plus
- Potent blend of strategic, creative, and analytic skills
- Exceptional presentation and interpersonal skills
- Resilience and adaptability in fast-paced, dynamic environment
- Strong attention to detail & organizational skills
- Self-starter with a trend-hunting mindset
- Positive attitude
Benefits
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
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