Hybrid Social Media Specialist

at SOCi, Inc.

• Job title: Social Media Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$70,000 - CA$105,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Senior Social Media Manager developing and executing SOCi’s social media strategy and content across multiple platforms. Leading campaign planning and performance measurement for brand visibility in multi-location marketing.

Responsibilities

• Own and lead SOCi’s multi-channel social media strategy, aligning channel-level execution with company-wide business, brand, and growth priorities across LinkedIn, Instagram, Facebook, Reddit, and additional emerging platforms.
• Oversee the creation and management of quarterly social content calendars, ensuring strategic planning, high-quality copywriting, compelling visual direction, optimized publishing, and proactive community engagement.
• Set the long-term vision for social media at SOCi, identifying scalable content themes, audience growth strategies, and platform-specific approaches that reinforce SOCi’s position as an industry leader.
• Provide creative direction to designers and content contributors, ensuring all assets meet brand standards and effectively communicate key messages.
• Act as a strategic partner to Product Marketing, Demand Gen, Customer Marketing, and other cross-functional teams, translating business priorities into integrated, high-impact social campaigns.
• Own performance measurement for SOCi’s social media channels, analyzing engagement, reach, sentiment, conversion, and other KPIs to assess the effectiveness of campaigns.
• Translate data into meaningful insights and actionable recommendations, continually refining strategy to strengthen results and audience impact.
• Monitor industry trends, platform updates, competitive activity, and cultural moments to strategically position SOCi within key conversations.
• Serve as a trusted social media advisor to executive, GTM, and partner stakeholders, consulting on thought leadership, executive presence, and modern best practices for social platforms.
• Continuously evaluate and refine workflows, tools, and processes to improve efficiency, creative output, and performance at scale.
• Advanced knowledge of social media best practices and platform algorithms, with the ability to apply channel-specific optimization techniques to maximize reach, engagement, and performance.
• Hands-on proficiency with social content creation and publishing tools, including Canva and enterprise-level social media management and scheduling platforms (e.g., SOCi).

Requirements

• 5+ years demonstrated experience in developing and executing social media strategies for B2B or SaaS brands.
• Proven success owning social media strategy end-to-end, with a portfolio demonstrating strategic thinking, creative execution, and measurable performance outcomes.
• Deep expertise in major social platforms and analytics tools, with the ability to synthesize data into strategic, executive-ready insights.
• Experience leading creative workflows and influencing cross-functional partners without direct authority.
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Excellent storytelling and communication skills, with experience presenting strategy and insights to leadership.
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
• Bachelor's degree in Communications, English, Journalism, Marketing, PR, or related field preferred.

Benefits

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs