Senior Social Media Marketing Associate creating engaging TikTok and Meta content at Breakroom. Requires experience in social media channels tailored for Gen Z in a hybrid work environment.
Responsibilities
Content Creation: You'll excel in producing engaging content for TikTok and Meta, both paid and organic.
Creative Freedom: While you'll follow a proven social media strategy, your creativity and fresh ideas will be valued.
Visibility: With millions of UK jobseekers viewing our content monthly, you'll need to be as comfortable in front of the camera as you are behind it.
Requirements
Produce high-performing impactful content for paid and organic social media channels (Meta, TikTok, YouTube Shorts and Snap) that drive conversions and growth
Deep understanding of each platform’s audience, algorithm and trends
Knowledge of what creates an attention grabbing, scroll stopping hook
Ability to convey a compelling message in under 12 seconds that aligns with our brand voice and style
Ability to use data from the Breakroom Quiz to create compelling, imaginative social media content
Be able to communicate effectively with a Gen Z audience
Have an intimate understanding of UK culture, trends, humour
Own the complete content creation process from scripting and shooting to editing posting, and engaging
Have an acute attention to detail to iterate on creatives rapidly
Excellent organisational skills with the ability to manage multiple videos efficiently
Ability to use data and intuition to inform creative strategies and optimise performance
Keen eye on local and national news
The role will involve very occasional UK travel to film at our partners’ locations
Creative and ideas driven
Be highly collaborative and able to work effectively with remote teams
Mentor and coach junior colleagues
Contribute to weekly and monthly reports
Desirable
Experience of social media growth drivers
An understanding of data and how to use it to influence the content creation process
Experience of producing content for social media ads
A strong appreciation of front line work and the challenges these workers face
Experience of producing content for a youth audience
Benefits
Competitive salary
Exceptional benefits package including:
Private health insurance
Life insurance
Company Pension scheme including employer match
Mental health resources, financial and family planning, wellness and lifestyle stipend and more
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