Marketing Manager managing global social media and brand marketing investments for Sun Life. Collaborating with regional teams to enhance brand perception and analyze performance metrics.
About the role
- Associate Social Media Editor at Esquire shaping cultural conversations through social media engagement. Responsible for producing content across various platforms and collaborating with editorial teams.
Responsibilities
- Execute Esquire’s social media strategy across Instagram, TikTok, Facebook, X, YouTube Shorts, and emerging platforms
- Produce and edit short-form, social-first video—primarily on mobile—for red carpets, premieres, live events, and in-office shoots
- Write compelling, platform-specific social copy that captures Esquire’s distinct voice and drives engagement
- Package and publish editorial content using best practices tailored to each platform
- Monitor trends, breaking news, and cultural moments to inform timely and relevant content
- Collaborate with editors, video producers, and audience teams to create engaging social storytelling
- Test new formats, tools, and platform features to expand reach and audience growth
- Track performance metrics and apply insights to optimize future content and publishing strategies
Requirements
- 2+ years of experience in social media, preferably within a magazine, publisher, or digital media brand
- Strong mobile video production skills, including shooting and editing with an understanding of lighting, audio, pacing, and vertical storytelling
- Proficiency in Adobe Premiere Pro and/or CapCut, with familiarity using native platform editing tools
- Excellent writing skills with the ability to craft sharp, engaging, and voice-driven social copy
- Deep knowledge of TikTok, Instagram, Facebook, X, and emerging social platforms
- Experience covering live events, red carpets, or fast-moving cultural moments is a plus
- Familiarity with analytics and publishing tools such as SocialFlow, Parse.ly, Dash Hudson, TikTok Analytics, and Meta Creator tools is a plus
- Highly organized, adaptable, and able to thrive in a fast-paced, collaborative environment
- Passion for culture, style, entertainment, and the conversations shaping them
- Willingness to work occasional nights and weekends for live coverage
- This role is based in New York City and operates on a hybrid schedule (4 days in-office per week)
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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