Organic Social Manager at a fast - growth UK brand creating engaging content on IG/TikTok. Responsible for managing organic social presence and audience engagement in a hybrid role.
RA
Hybrid Senior Communications Officer – Social Media Marketing Specialist
Posted 2 days ago
About the role
- Senior Communications Officer managing social media marketing strategies for CBC/Radio-Canada. Engaging Canadian audiences across Instagram, TikTok, and YouTube with innovative campaigns.
Responsibilities
- Research, develop and execute social media campaigns to drive engagement and foster growth across the CBC social channels on Instagram, TikTok and YouTube.
- Manage influencer campaigns from outreach to creative review and reporting.
- Optimize the team’s content calendar and work with both internal and external stakeholders to bring the best of CBC content to social platforms.
- Curate, organize, write, package and publish content on social platforms.
- Leads community engagement efforts to foster meaningful interactions and growth of our digital audience.
- Along with the team and marketing partners, develops and implements strategies to engage new audiences, create tailored online experiences, and explore social media strategies for emerging platforms.
- Report on campaigns and always-on content performance.
- Pitch social content ideas and provide meaningful feedback on social content produced by team members and stakeholders.
- Occasional travel and work on evenings and weekends.
Requirements
- Diploma or certificate in Communications, Public Relations, or Marketing (specifically digital and social media), or an equivalent combination of education, training, and experience.
- Minimum of five years of working in digital or social media marketing with direct experience demonstrating superior writing and presentation skills.
- A data-driven mindset with the ability to translate complex social analytics into actionable insights that optimize future creative and content strategy.
- A proven ability to stay calm and organized while managing multiple projects simultaneously under the pressure of tight deadlines.
- Active and engaged on multiple digital platforms, such as Instagram, TikTok, and YouTube; ability to recognize content opportunities is vital.
- Knowledge of and experience working with top influencers.
- Experience leading community management for brand social accounts.
- Knowledge of and affinity for CBC programming and brand.
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
Job title
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Experience level
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Not specified
Degree requirement
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