Marketing Manager managing global social media and brand marketing investments for Sun Life. Collaborating with regional teams to enhance brand perception and analyze performance metrics.
Responsibilities
Manage Sun Life’s global social media presence and track the performance of brand marketing investments
Shape brand marketing strategy and lead social media planning across global channels
Work closely with regional marketing teams to ensure consistent brand execution
Analyze brand performance and marketing effectiveness to inform investment decisions
Monitor competitive activity and social trends and surface actionable insights
Requirements
4 to 6+ years of experience in brand, growth, or digital marketing roles
Strong communication and influencing skills
Experience managing marketing budgets and performance tracking
Drive project initiatives from conception through successful completion, coordinating cross-functional stakeholders across owned, paid, and video-led marketing channels
Strong ability to synthesize data into clear, executive ready insights
Comfort working cross functionally in large, matrixed organizations
Solid understanding of social media best practices, algorithms, and KPIs (especially LinkedIn and Instagram)
Hands on experience with enterprise social media management tools
Bilingualism (French, English) required for Quebec
Benefits
Hybrid work environment
A friendly, collaborative, and inclusive culture
20 vacation days per year
Flexible Benefits from the day you join to meet the needs of you and your family
Pension, stock and savings programs to help build and enhance your future financial security
The opportunity to move along a variety of career paths with amazing networking potential
Access to our Global Learning Centre, available 24/7 for your learning needs
Wellness programs that support the three pillars of your health – mental, physical and financial
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