Content Strategist managing and optimizing digital content for Instituto Valorize’s social media platforms. Planning and executing editorial calendars while driving brand presence and engagement.
About the role
- Social Media Manager developing and implementing strategies for ESET's technologies and solutions. Responsible for content management and digital campaigns with a creative focus in social media.
Responsibilities
- Promote a consistent brand voice
- Build an active social media community
- Plan, produce, and publish creative content for social media channels
- Develop and implement social media strategies to increase reach, engagement, and brand awareness
- Define target audiences for each social media channel
- Develop weekly content calendars for B2B and B2C audiences
- Monitor trends, current topics, and developments across social networks
- Perform monthly monitoring of brand mentions, hashtags, keywords, and search queries
- Analyze performance data and optimize campaigns
- Conceptualize and execute social media campaigns
Requirements
- Degree in Communications, Marketing, Media, or a comparable qualification
- Approximately 5 years of professional experience
- Experience in copywriting and content writing
- Strong proofreading skills
- Proficiency with camera operation and lighting
- Ability to independently produce short videos and photos
- Experience in social media management
- Experience with social media and analytics tools
- Sensitivity to trends, target audiences, digital communication, and visual aesthetics
- Creativity in developing content and campaigns
- Basic knowledge of image and video editing
- Willingness to travel to provide on-site support for projects, campaigns, or events
Benefits
- Attractive, performance-based salary including a company pension plan
- Subsidized Deutschlandticket (public transport pass)
- Access to JobRad (company bike leasing)
- Flexible work models (100% remote, hybrid, or in-office)
- 30 days of vacation
- Option for workation (working from abroad)
- Company-internal programs, such as health days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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