Content Strategist managing and optimizing digital content for Instituto Valorize’s social media platforms. Planning and executing editorial calendars while driving brand presence and engagement.
Responsibilities
Planning and delivery of editorial calendars for social media (Instagram, YouTube, and TikTok) for two separate projects
Creation of content strategies aligned with marketing objectives
Copywriting and creative direction of content
Scheduling and publishing posts on platforms
Development of Stories sequences (including interactions such as polls and question stickers)
Analysis of content metrics and performance
Preparation of reports and insights to optimize results
Participation in weekly meetings with the marketing team for strategic alignment
Monitoring and evaluation of created designs, ensuring alignment with objectives and expectations
Requirements
Proven experience as a Content Strategist and/or Social Media / Community Manager
Skill in copywriting and storytelling
Analytical ability to interpret metrics
Strong organizational skills and proactivity to manage multiple tasks
Experience using AI tools applied to content production
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