Organic Social Manager at a fast - growth UK brand creating engaging content on IG/TikTok. Responsible for managing organic social presence and audience engagement in a hybrid role.
About the role
- Lead social media strategy at Plaid, empowering financial transformation through community engagement. In charge of driving brand awareness and engagement across platforms.
Responsibilities
- Write copy for social that is aligned with Plaid’s brand voice and tone and is relevant to our audience.
- Design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool.
- Manage an editorial calendar that aligns with Plaid’s brand moments, campaigns, product announcements, and more.
- Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers.
- Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways.
- Analyze the performance of social channels, report on results, and uncover insights on optimization opportunities.
- Build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more.
- Write social posts for members of our leadership team to engage their networks around announcements and brand moments.
- Lead creative brainstorming sessions to find new opportunities to tell Plaid’s story via social media.
- Become an expert on telling the stories of our customers and employees to showcase our strong network and connections.
- Provides feedback on creative concepts and ways to translate this into social-first content.
Requirements
- 7+ years of social media strategy and execution experience in B2B, ideally in fintech
- Experience with video and design tools: Figma (a must), Descript (or similar tool), Canva (or similar tool)
- Proven success building organic social programs that grow engagement and elevate brand reputation
- Ability to translate technical or complex topics into approachable, audience-driven narratives
- A passion for storytelling grounded in substance
- Strong creative skills across copywriting, tone, and visual storytelling, with an instinct for what performs on modern social platforms
- Analytical mindset: skilled in using data and insights to inform content and iterate quickly
- Organized, detail oriented, and collaborates well cross-functionally.
- Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution.
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