Integrated Marketing Lead within PNC's Deposit Growth Marketing, focusing on maximizing profitable deposit growth through end - to - end campaigns. Collaborating across functions for audience strategy and performance optimization.
About the role
- Lifecycle Growth Lead nurturing user relationships from waitlist to active engagement at blockchain startup Sei. Focus on retention strategies and optimizing user behavior for improved lifetime value.
Responsibilities
- Own the waitlist nurturing strategy — email sequences, engagement loops, referral mechanics
- Build segmentation models based on signup source, behavior signals, and engagement depth
- Design and execute the launch-day activation sequence to maximize waitlist-to-active conversion
- Instrument and track waitlist health metrics (open rates, click-throughs, referral rates, churn-from-list)
- Own retention and re-engagement across email, push, in-app messaging, and SMS
- Design lifecycle campaigns tied to key user milestones (first transaction, first week, reactivation windows)
- Build and optimize behavioral nudge systems — the right message at the right moment to drive the next action
- Partner with product to identify drop-off points and design interventions
- Run continuous A/B tests on messaging, timing, channels, and sequencing
- Report on cohort retention, LTV trends, and campaign-level performance
Requirements
- Experience in lifecycle marketing, CRM, or growth marketing at a consumer app (fintech, gaming, or marketplace preferred)
- Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, or similar)
- Strong analytical chops — you think in cohorts, funnels, and retention curves, not just open rates
- Experience designing multi-channel lifecycle programs from scratch, not just inheriting them
- Comfort with SQL or BI tools for self-serve analysis
- Understanding of behavioral psychology as applied to product engagement
- Experience in crypto/web3 or with waitlist-to-launch conversion
Benefits
- Please Note: this role has application limits. The following limits apply:
- Candidates cannot re-apply to the same role within 180 days.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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