Hybrid Retail Growth Apprentice – 18 Months FTC

at Allwyn UK

• Job title: Retail Growth Apprentice – 18 Months FTC
• Job type: Full Time
• Experience level: Entry level
• Salary: Not specified
• Degree requirement: Professional Certificate
• Location requirements: Hybrid, Watford, United Kingdom

About the role

• Apprentice in Retail Growth managing retailer relationships and supporting sales for The National Lottery. Learning on the job while gaining a Level 4 Sales qualification.

Responsibilities

• **What you’ll be doing****Strategic Delivery**
• Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
• Review activity against agreed measures, working cross‑territory or regionally as needed.
• Bring retail insight, new ideas and improved ways of working into Allwyn through team meetings and 1:1s with your Retail Sales Manager.
• Use sales data and local insights to identify growth opportunities within your territory.
• **Execution**
• Manage and plan store visits across your assigned territory, ensuring you’re well prepared for each visit.
• Build and maintain strong relationships with retailers to drive great in‑store execution and advocacy of The National Lottery.
• Proactively drive high in‑store standards and deliver key messages that support sales performance.
• Support retailers with training, compliance requirements and player‑protection standards through the Retail Training Centre (RTC).
• Develop a strong understanding of your territory, retailer performance, competitor activity and local market trends.
• Review your territory’s performance against key KPIs and discuss outcomes with your line manager.
• Promote responsible play and ensure retailers meet player protection requirements.
• **Development**
• Drive your own development through the Retail Sales Academy (RSA) and your Level 4 Sales Executive Apprenticeship.
• Engage fully in all apprenticeship learning, coaching sessions and structured training modules.
• Work independently in the field while reporting progress, insights and development needs to your Retail Sales Manager.
• **Training Plan (Apprenticeship)**
• Training will be delivered through a combination of on-the-job experience and structured learning:
• Training primarily takes place across your assigned retail territory.
• You will receive ongoing coaching from your Retail Sales Manager and support from the Retail Sales Academy as well as your apprenticeship training provider.
• A minimum of **20% off‑the‑job training** will be delivered through virtual learning, workshops and practical application related to your apprenticeship as well as on the job learning.
• Team meetings, development sessions and regional workshops may occasionally take place at central locations.
• **Working Week**
• **Monday–Thursday:** 9:00am–5:30pm
• **Friday:** 9:00am–5:00pm
• **Total:** 37 hours per week
• This is a **field‑based role** requiring daily travel across your assigned territory.
• Occasional flexibility may be needed to attend regional meetings or business events.

Requirements

• **What experience we’re looking for…**You don’t need previous sales experience to apply — that’s what the apprenticeship is for.
• **** We’re looking for people who are:**
• Curious, eager to learn and ready to bring new ideas
• Confident engaging with people and building relationships
• Commercially aware with an interest in sales or retail
• Comfortable analysing numbers and spotting trends
• Able to deliver simple training messages with confidence
• IT literate and able to use tools to analyse performance
• In possession of a full UK driving licence with flexibility to travel
• __**Key Measures of Success**__
• ** **Business Knowledge & Understanding**
• Demonstrates a growing understanding of Allwyn, The National Lottery, and how the Retail Sales Team supports returns to Good Causes.
• Can explain key messages, brand purpose and the role of retailers with increasing confidence as learning progresses.
• **Learning & Apprenticeship Progress**
• Actively participates in all apprenticeship learning, workshops and off‑the‑job training.
• Completes learning modules, assignments and development milestones on time.
• Applies new knowledge and skills during store visits and team interactions.
• Seeks feedback, reflects on progress and shows commitment to personal growth.
• **Commercial & Data Awareness**
• Shows developing confidence in using tools to analyse sales performance.
• Begins to recognise trends, retailer challenges and growth opportunities with support.
• Uses data to inform conversations with retailers as capability grows.
• **In‑Store Execution & Standards**
• Supports retailers to deliver high in‑store standards, applying training and guidance learned through the apprenticeship.
• Demonstrates accuracy and consistency during store visits, with increasing independence.
• **Communication & Relationship Building**
• Builds positive relationships with retailers through clear communication and a professional, friendly approach.
• Shares key messages effectively and gains confidence in delivering simple training.
• Contributes positively to team meetings and cross‑territory collaboration.
• **Responsibility, Organisation & Territory Management**
• Manages time well, plans store visits effectively and adapts when priorities shift.
• Takes ownership of tasks, following through on agreed actions.
• Uses tools, systems and processes accurately while learning best practice.
• **Player Protection & Compliance**
• Understands and promotes responsible play standards.
• Supports retailers to meet compliance requirements, seeking guidance where needed.
• **Career Progression**On successful completion of the apprenticeship, you may progress into a permanent **Retail Sales Executive** role (subject to performance and business need).
• **From there, development pathways include:**
• Senior Retail Sales Executive
• Territory Manager
• Retail Sales Manager
• Wider opportunities in Commercial, Training, Insight or Head Office roles
• High performers will continue development through the Retail Sales Academy, supporting long‑term career growth.

Benefits

• **About us:**We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven
• track record of making lotteries better.
• **Innovation** - We pride ourselves on it! We’re constantly looking for new ways to excite our
• customers, bringing new products to enjoy which is all underpinned by our responsible play values
• and making them accessible to all.
• **Giving back** – Did you know that playing the lottery generates around £30m a week for charities and
• good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year
• licence
• **Sustainability** – Our aim to be net zero by 2030 which would make us the first lottery provider
• globally to achieve this
• **Inclusion and accessibility** – We are making all parts of The National Lottery inclusive – whether you
• play a game in a store or online.
• If you need any assistance or adjustments to this job description or in the application process, please
• contact a member of the talent team at [email protected] and we’ll be happy to help.
• ****Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks****
• **An inclusive reward offering with wellbeing at the centre…**At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every
• stage of their lives and careers.
• __**Here’s a list of some of the fantastic benefits we offer…**__
• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching