Head of growth & acquisition at Lucis focused on driving paid customer acquisition in multiple EU markets. Building effective channels and optimizing customer acquisition costs.
About the role
- Senior Director of Revenue Growth Management for Coca-Cola, leading RGM initiatives in Nigeria. Driving strategic growth and commercial execution in partnership with key stakeholders.
Responsibilities
- Lead, design and implement integrated system using RGM approaches and plans to support topline revenue growth and margin expansion
- Understand, analyze and connect all key RGM drivers related to Franchise performance
- Identify and leverage all key consumer-centric & customer-relevant value propositions that will drive adoption and scale
- Deliver RGM capability development for Africa OU, closely aligned with global C&CL team, Marketing and Finance
- Communicate with internal stakeholders and key Bottling partners
- Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers with Bottler senior leaders
Requirements
- 13+ years of leadership experience in RGM or Commercial planning and commercial execution with strong skills in RGM, Segmentation, VTM, Innovation and Channel strategy
- Proven Strategic and Analytical Skills as well as outstanding influencing skills
- Advanced analysis of strategic choices, priorities and implications for the business in the OU as well as strong understanding of a broad set of business issues, market, trade and competitive environment
- Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills
- Ability to drive cross-functional support and cross-system alignment, securing controlled information flow in OU regarding RGM strategies, leading and running alignment and collaboration to ensure that RGM strategies are fully owned by GMs and in line with OU strategy
- Ability to think from planning to execution and solid system commercial and brand management.
Benefits
- We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
- This includes supporting the financial and personal well-being of our employees.
- We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.
Job title
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