Commercial & Institutional Franchise Growth Partner supporting business strategy and influencing strategic priorities in a collaborative environment. Engaging with senior leaders to drive growth initiatives.
About the role
- Director of Growth overseeing revenue generation strategies for AI-first maintenance software company. Partnering with Sales and Marketing to drive demand and business outcomes.
Responsibilities
- Own pipeline creation at scale: Set the demand generation strategy to consistently deliver MQLs, SAOs, and revenue-generating opportunities.
- Budget ownership: Manage and optimize a multimillion-dollar demand gen budget across digital, field, and ABM campaigns.
- Campaign leadership: Direct the execution of integrated campaigns across paid media, events, webinars, email nurture, ABM, SEO, and partnerships.
- Performance optimization: Establish and continuously refine lead scoring, routing, and follow-up SLAs in close collaboration with Sales leadership.
- Data-driven rigor: Build dashboards and frameworks for CPL, CAC, pipeline contribution, win rates, and ROI by channel; present results regularly to executive leadership.
- Innovation and experimentation: Drive a culture of rapid testing—scaling what works, cutting what doesn’t—and champion new approaches such as PLG campaigns, consulting partnerships, and AI-enabled engagement.
- Team leadership: Mentor and grow a high-performing demand gen team; instill best practices in campaign operations, experimentation, and cross-functional alignment.
- Event and ABM strategy: Oversee in-person and digital events as well as account-based initiatives that accelerate pipeline for mid-market and enterprise accounts.
- AI integration: Lead the adoption of AI in marketing workflows—leveraging it to accelerate content, improve targeting, and optimize campaign performance.
Requirements
- 8–10+ years of B2B SaaS marketing experience with direct ownership of demand generation; proven success in mid-market and enterprise segments.
- Track record of building and scaling integrated demand programs that deliver measurable pipeline and revenue growth.
- Deep expertise across multiple channels: paid digital, ABM platforms (6sense, Demandbase), SEO, and email automation.
- Strong analytical skills; proven ability to manage attribution, forecasting, and reporting within Salesforce, HubSpot/Marketo, and Excel.
- Demonstrated experience managing multi-million-dollar budgets and presenting performance outcomes to executives.
- Skilled at building and leading teams; proven ability to align Sales, Marketing, and Product stakeholders around shared pipeline goals.
- Comfort with AI and emerging technologies to enhance campaign velocity and creativity.
Benefits
- Competitive comp
- Meaningful ownership
- Benefits that support your health, focus, and long-term growth
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