Growth Marketing Hacker leading go - to - market strategy and lifecycle initiatives at Crypto.com. Collaborating with product managers to fuel global user growth and engagement.
About the role
- Senior Growth Marketing Manager overseeing customer acquisition for EverHealth's SaaS solutions. Driving pipeline performance and collaborating with cross-functional teams to improve revenue growth.
Responsibilities
- Define and execute digital acquisition strategy aligned to EverHealth Growth Marketing goals across DrChrono, CollaborateMD and Updox
- Influence pipeline forecasting through campaign planning, experimentation strategy, and funnel performance analysis
- Lead cross-funnel optimization initiatives to improve pipeline velocity, reduce sales cycle length, and increase campaign-sourced ARR contribution
- Serve as the primary leader and manager for EverHealth’s external performance agency across paid media, SEO, and organic strategies
- Own end-to-end inbound and outbound execution across each EverHealth solution (DrChrono, CollaborateMD, Updox), ensuring aligned delivery against acquisition, expansion, and pipeline targets
- Develop and implement A/B testing frameworks for outbound cadences, including structured experimentation across messaging, sequencing, timing, and channel mix to improve conversion rates (MQL → SAL → SQL)
- Lead campaign kickoff processes for outbound and integrated programs, including ICP and list validation, messaging and offer alignment, SDR enablement and readiness, tracking, attribution, and success criteria definition
- Conduct funnel diagnostics to identify friction, leakage, and velocity opportunities across acquisition and expansion programs
Requirements
- 8+ years of experience in B2B SaaS or Health IT growth, acquisition, or performance marketing roles with ownership of multi-channel pipeline contribution
- Experience owning inbound and outbound pipeline performance across digital marketing programs
- Demonstrated success improving funnel conversion rates, pipeline velocity, and campaign-sourced ARR through CRO or outbound optimization initiatives
- Experience managing external agencies across paid media, SEO, CRO, content recommendations, or analytics
- Strong expertise in Conversion Rate Optimization, behavioral analytics, landing page optimization, UX recommendations, and diagnosing funnel friction
- Ability to manage complex cross-functional dependencies related to integrations, tagging, tracking, data quality, routing, website performance, and attribution
- Familiarity with Salesforce, HubSpot, Looker, Heap, Groove, SFDC Cadences, Google Analytics, Google Ads, Meta, and SEO tools such as Ahrefs or SEMrush
- Strong analytical capability and comfort working with attribution, segmentation, funnel metrics, and multi-channel reporting
- Strong communication skills with the ability to synthesize insights into actionable recommendations for senior leadership.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- 401k or RRSP with company match
- Annual wellness stipend
- Flexible and generous paid time off
- Employee Stock Purchase Program
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