Marketing Manager driving growth for FLO's residential charging solutions across sales channels. Responsible for strategic marketing and demand generation with a hybrid work model.
About the role
- Marketing Analyst role at Santillana responsible for planning and executing brand positioning strategies. Engaging with internal and external audiences to enhance brand value.
Responsibilities
- Create briefings for the development of online and offline campaigns.
- Develop creative guidelines for copy and artwork production.
- Produce communication materials for brand events and tournaments.
- Manage the production of brands' Go-to-Market (GTM) plans.
- Manage social media channels.
- Update website content, including key visuals (KVs), copy, and products for each campaign.
- Prepare alignment briefings for audiovisual projects.
- Develop scripts and storytelling for videos.
- Oversee recordings of audiovisual materials.
- Monitor post-production and final video editing.
- Maintain daily communication with agencies, proofreaders, translators and other service providers.
- Align requests with internal departments such as Educational Services, Editorial, Commercial, Market Intelligence, Events, and Procurement.
- Request and track service contracts, entering data into the system.
- Organize proposals and required documents in advance for contracting and payments.
- Send contracts for legal approval.
- Open requests for quotes for items and services.
- Record entries in the cash flow system.
- Control the submission of invoices related to the brands.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field; postgraduate degree is a plus.
- Intermediate English with good reading and writing comprehension; knowledge of Spanish is a plus.
- Advanced knowledge of Microsoft Office suite.
- Previous experience in Marketing, preferably within the education sector or with learning systems, is an advantage.
- Strong communication skills, team spirit, proactivity, and creativity.
- Ability to write high-quality content, understand processes, think scalably, and make data-driven decisions.
Benefits
- Childcare assistance for mothers with children up to 6 years old.
- Pharmacy benefit.
- Day off on your birthday.
- Extended holiday periods and company-wide recess.
- Wellhub.
- Pregnancy kit for expectant mothers and fathers.
- Profit-sharing.
- Health insurance.
- Dental plan.
- Private pension plan.
- Life insurance.
- Food allowance.
- Meal voucher.
- Partnership with SESC.
- 50% discount on purchases of our books.
- Relaxation area.
- Futsal and volleyball court.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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