Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- Channel Marketing Manager driving strategic marketing initiatives for Rhombus, a centralized platform in physical security. Engaging partners and generating revenue through innovative marketing strategies and content creation.
Responsibilities
- Shape and execute a channel marketing strategy to engage partners and generate revenue.
- Understand partners’ business objectives and build and execute agreed-upon marketing strategies.
- Collaborate with Product Marketing to provide timely and relevant channel-enablement communications, promotions, and education for new product launches.
- Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral.
- Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers.
- Manage all aspects of channel and partner events, including webinars, tradeshows, and Partner Forums.
- Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production.
- Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
- Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns.
- Track, analyze, and report on channel marketing data to shape future marketing strategies.
- Collaborate with Operations teams and sales leaders to ensure full cycle follow-through for Marketing Leads and MQLs.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in channel marketing, account-based marketing, or related roles.
- Strong understanding of channel sales, partner ecosystems, and go-to-market strategies.
- Proven experience in managing marketing budgets and executing marketing strategies.
- Excellent content creation skills, including long-form and short-form copy, video scripts, and social media content.
- Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events.
- Proficiency in marketing analytics and data-driven decision-making.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Benefits
- Competitive Salary & Equity Options
- Flexible Schedule & Paid-Time Off
- Excellent Healthcare Coverage
- Generous Family Leave Policy
- WFH & Workspace Supplies
- Career Growth & Professional Development
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