Social Media Manager responsible for creative development of TikTok content at Echte Mamas. Engaging with the community and producing videos for social media platforms.
About the role
- Social Media & PR Manager focusing on local UK strategy at a global employee engagement leader. Driving social media campaigns and overseeing media relations to enhance brand credibility.
Responsibilities
- Lead the local social media strategy and execution, ensuring campaigns resonate with UK audiences while aligning with global direction
- Own content calendars and channel management, driving growth in reach, engagement and sentiment across all social platforms, with a focus on Linkedin
- Oversee community management, social advocacy and employee advocacy, fostering authentic dialogue, encouraging staff participation on social platforms, and responding to feedback to build trust and amplify reach
- Partner with our PR agency to develop and implement UK media and communications strategies that enhance brand awareness and credibility
- Support the creation of press releases, media pitches, thought leadership content and executive profiles in collaboration with the agency
- Collaborate with Leadership, spokespeople and other stakeholders to identify and maximise PR opportunities
- Design and execute influencer marketing strategies, building authentic partnerships that amplify brand storytelling and drive engagement across key audiences
- Develop the review sites strategy (e.g. Trustpilot), including monitoring and responding to customer feedback
- Work in partnership with the global design and social media team members, ensuring alignment with brand strategy and timely delivery of content
- Track, analyse and report on performance, delivering insights that inform strategy and demonstrate ROI
- Stay ahead of social media trends, platform updates and emerging influencer opportunities to keep campaigns fresh and competitive
Requirements
- Strong understanding of social media best practice and content creation, with a focus on balancing global consistency and local relevance
- Practical knowledge of PR and media relations, with experience working alongside PR agencies or managing media activity
- Experience working with content creators and designers for high-quality campaign outputs
- Proven expertise working collaboratively with global marketing teams and external agencies to deliver high-quality social media & PR projects
- Excellent written and verbal communication skills with a flair for storytelling and translating complex ideas into clear messages
- Highly organised with strong project management capabilities, able to juggle multiple priorities and deadlines
- A proactive, hands-on approach and a collaborative style that fosters cross-functional teamwork
Benefits
- Telephone call with a member of the Talent Acquisition Team
- First stage interview with the UK Marketing Director and the Senior Campaign Manager
- Final stage interview and assessment review with the UK Marketing Director and the UK Commercial Director
- A flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, E-books, and podcasts
- Contributory pension scheme
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
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