Program leader evolving customer engagement marketing strategy at PointClickCare, a health tech company. Empowering customers through valuable digital experiences and community engagement initiatives.
Responsibilities
Develop strategic planning and execute programs to support customer engagement initiatives.
Collaborate with Web Developer(s) to be accountable for the software and other technical aspects of the platform(s) used (maintenance, upgrades, implementing new features, etc.)
Build relationships, align with and influence stakeholders.
Working closely and aligning with other teams such as Brand and Demand to drive engagement strategy to support sales and marketing goals.
Provide regular direction, working alongside Enablement, for campaign activation pull through.
Drive active community participation among eligible customers and influencers upholding standards for community interaction and mapping customer journey.
Innovate and implement ideas to grow all market segment online communities' userbase of customer champions and influencers.
Gather, interpret, analyze program data and provide insights/making recommendations/ finding solutions to ensure program outcomes show value and reduce churn.
Requirements
5+ years of relevant B2B marketing experience in SaaS/Healthcare, a strong marketing manager who has proven success in Online Community and Customer Advocacy Program Management with proven customer-centric focus.
Strong strategic problem solver with the ability to bring thought leadership and guidance for cross-functional teams
Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit
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