Hybrid CRM Specialist, Braze Experience

at Ten Lifestyle Group

• Job title: CRM Specialist, Braze Experience
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mexico City, Mexico

About the role

• Data-oriented CRM Specialist leading email marketing and CRM initiatives for a technology-driven service company. Focusing on personalized, data-driven customer experiences using Braze.

Responsibilities

• Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
• Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.
• Design intelligent, scalable, and adaptive customer journeys utilizing Braze features (including Canvas, Liquid, segmentation, and more).
• Utilize real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.
• Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
• Transform data into practical insights - consistently test, learn, and refine strategies to enhance outcomes.
• Provide transparent reporting on CRM's influence throughout the customer journey, from engagement to retention.
• Serve as the primary Braze authority within our organization, maximizing the benefits of the platform.
• Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.

Requirements

• A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
• Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
• Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.
• Fluent in English

Benefits

• A competitive salary depending on experience
• Flexible work arrangements including Hybrid work possibilities; with up to 60% Home Office.
• Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
• Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
• Extra Rewards. Lucrative Ten Loyalty Rewards program.
• Remote Working Holidays - possibilities to Travel and Work!
• Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!