Marketing Operations Manager optimizing HubSpot CRM platform performance and SDR workflows for fintech growth. Collaborating with various teams and empowering talent in a fast-paced environment.
Responsibilities
Administer and maintain key SDR operational tools; including Salesforce, Gong, Clay, and Nooks to ensure data integrity, seamless integrations, and optimal performance
Create, update, and optimize SDR workflows, lead scoring models, sequencing logic, and automation processes to enhance prospecting efficiency and conversion
Develop and manage lead enrichment, routing, and segmentation processes, ensuring SDRs receive high‑quality, actionable prospect data aligned with campaign and pipeline goals
Collaborate closely with Marketing, ABM, Events, and Content teams to streamline lead handoff, improve funnel hygiene, and ensure consistent end‑to‑end prospect experience
Identify and implement SDR process improvements across systems, outreach workflows, and reporting to drive higher productivity and operational scalability
Monitor and report on SDR performance metrics, tool utilization, pipeline contribution, and workflow effectiveness to support data‑driven decision‑making
Partner with SDR leadership to ensure lead data, insights, call intelligence, and activity metrics from Gong, Clay, Nooks, and Salesforce are accurately captured, analysed, and leveraged
Provide training, onboarding, and ongoing enablement to SDRs and Marketing team members on best practices across Salesforce, Gong, Nooks, Clay, and related operational processes
Serve as the primary point of contact for SDR‑related tooling issues, system improvements, troubleshooting, and cross‑team operational alignment
Requirements
Basic familiarity with core SDR tools such as Salesforce, Gong, Clay, or Nooks, with a strong willingness to develop deeper expertise
Understanding of SDR workflows, sequencing, and lead management fundamentals, with interest in learning how to optimise these processes
Some exposure to data enrichment, segmentation, or prospecting tools, or eagerness to learn how they support SDR efficiency
Ability to work collaboratively with SDRs, Marketing, and cross‑functional teams to support smooth lead flow and handoffs
Curious, analytical mindset with the ability to learn how to interpret performance metrics and identify areas for improvement
Clear and confident communication skills, with the desire to grow into providing support, training, or documentation as needed
Proactive approach to problem‑solving and enthusiasm for learning new systems, workflows, and best practices in SDR Operations
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