Senior Product Marketing Manager at NetApp responsible for market strategy and product positioning in a hybrid environment. Engaging with cross-functional teams to drive product adoption and success.
Responsibilities
Own the end-to-end messaging stack: platform → solutions → products → buyer personas.
Conduct TAM/SAM analysis, buyer research, and competitive benchmarking.
Lead product launches, develop enablement assets, and ensure predictable, measurable outcomes.
Build integrated marketing and launch plans, including budget considerations.
Develop tailored content to empower sellers and partners.
Support analyst briefings and submissions to secure leadership positioning.
Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies.
Requirements
8+ years in a product marketing role within an enterprise technology or cloud solutions company.
Strong storytelling and messaging capabilities.
Deep understanding of buyer personas, customer journeys, and competitive landscapes.
Ability to bridge technical concepts with business value.
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