Marketing Manager for the Dental Sales Channel at Medline, driving strategic marketing initiatives for growth in the Canadian Dental market. Focuses on brand elevation, sales enablement, and customer acquisition.
Responsibilities
Develop a compelling value proposition and go-to-market approach for Medline in the Dental sales channel
Create the annual marketing plan and budget for the Dental sales channel
Lead the strategic development and execution of marketing strategies designed to elevate the Medline brand in the Canadian Dental market
Create and implement brand and product marketing campaigns, sales enablement tools, find and develop key industry partnerships
Create tradeshows, conferences, and event strategy, and develop promotional selling strategies that elevate brand positioning
Create and deliver effective sales enablement tools and resources that empower sales teams
Develop digital marketing initiatives to increase Ecommerce sales
Develop and implement lead generation and other targeted marketing tactics
Measure marketing effectiveness using KPIs and ROI metrics
Requirements
Degree in Business or Marketing, or equivalent experience
3 to 5 years in a Marketing management role
Experience in the Canadian Dental market is an asset
Experience in Dental or a related field in a Marketing and Brand Managing capacity
Experience in aligning strategic initiatives to business objectives and analyzing and reporting ROI
Experience in managing, creating, leading integrated marketing campaigns
Experience in managing creative and digital agencies
Experience in delivering and leveraging data-driven business analytics and developing business insights
Past Dental Marketing experience is advantageous
Strategic thinking with strong Dental market dynamics acumen
Strong project management in fast-paced environments
Data-driven decision making
Expertise in Microsoft Office Suite (Excel, Access, PowerPoint, Word, Outlook, Project)
Bilingual – English and French (asset)
Benefits
Collaborative work environment with highly engaged employees
Market competitive compensation and benefits plan, including LTD & Insurance
DPSP match program
Annual Employee Appreciation Week
Paid vacation and personal days
Lifeworks® Employee Assistance Program (EAP)
Resources supporting mental, physical, family and financial well-being
Career growth and training programs
Open communication with Senior Leaders
Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
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