Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Marketing Specialist developing and executing end-to-end marketing strategies for Lincoln’s Annuity products. Collaborating with stakeholders to drive sales and educate consumers on financial strategies.
Responsibilities
- Demonstrating a strong understanding of current and emerging developments/market trends for the financial industry and annuity market; assessing impact, and collaborating with marketing, product, sales and management to implement and drive marketing programs, content and campaigns, to drive current and future solutions.
- Building relationships, serving as a subject matter expert, and partnering with internal & external stakeholders to elicit, defining and transform concepts into simple positioning and marketing stories.
- Partnering with key stakeholders to set marketing strategy across all channels – content, social, advertising, digital marketing, web, etc.
- Identifying and recommending process improvements and solutions to improve marketing programs and processes.
- Leading, directing, and coordinating the development, layout and design of marketing material—from idea generation to execution including, but not limited to, project and resource planning, change management, communications planning and reporting.
- Communicating marketing plans and ensuring there’s understanding and buy in by all stakeholders and team members.
- Ensuring full collateral set is accurate, relevant, and compliant with regulatory requirements and consistent with Lincoln’s editorial and brand standards.
- Analyzing and guiding the development of performance metrics and benchmarks to track and assess the effectiveness of all marketing programs, tools and collateral.
- Championing and enhancing organizational initiatives by positively influencing change management and departmental/enterprise initiatives.
- Having fun, continuously demonstrate curiosity, and be willing to test and learn new approaches and go-to-market strategies.
Requirements
- 1 - 3+ Years experience in financial services or marketing directly aligned to the specific responsibilities for this role.
- Bachelor's degree or equivalent work experience
- Effective written and verbal communication skills.
- Analytical skills and close attention to detail is necessary.
- Demonstrates excellent organizational skills with the ability to prioritize work and balance multiple projects in a time-sensitive environment, and meeting deadlines.
- Ability to evaluate information and implications of a course of action or solution.
- Ability to adapt quickly in a changing work environment.
Benefits
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
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