Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Product Marketing Manager developing strategic storytelling and marketing strategies for connected TV advertising at LG Ad Solutions. Focused on global positioning and content strategy with a cross-functional approach.
Responsibilities
- Develop a deep understanding of global agency and brand customers, buyer personas, and advertiser needs across markets, including General Market and Media & Entertainment.
- Partner with content and distribution teams to support the positioning, promotion, and go-to-market strategy for FAST content offerings, including collaboration with external content partners to drive awareness, adoption, and engagement.
- Lead global go-to-market strategy for products, features, and packages, from positioning and messaging through launch and sales enablement.
- Own product marketing content strategy, creating scalable, insight-led materials such as sales decks, product one-sheets, demos, FAQs, training materials, and RFP support content.
- Translate market, competitive, and performance insights into clear, compelling stories that resonate with both technical and non-technical audiences.
- Serve as a trusted product and solutions expert for Sales, supporting pre-sale and post-sale efforts across regions.
- Partner cross-functionally with Product, Sales, Insights and Revenue teams to align product roadmap priorities with customer and market needs.
- Support the sizing, prioritization, and commercialization of growth initiatives, including messaging, packaging, and occasional pricing analysis.
- Amplify product launches and updates through effective global communication, training, and sales enablement.
Requirements
- 5+ years of experience in product marketing, sales marketing, media strategy, or a related role at a platform, agency, or brand.
- Experience working on global or multi-market initiatives strongly preferred.
- Experience in connected TV, streaming, or digital advertising.
- Demonstrated strength in content strategy, storytelling with insights, and deck building.
- Strong understanding of the sales process, including pre-sale and post-sale engagement.
- Excellent written and verbal communication skills with the ability to influence and present across global, cross-functional audiences.
- Highly organized, proactive, and comfortable operating in ambiguity within a fast-paced, international environment.
- Proven ability to collaborate across time zones and cultures to drive results.
- Curious mindset with a passion for industry trends, competitive dynamics, and continuous learning.
Benefits
- N/A
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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