Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Product Marketing Manager for RuneScape: Dragonwilds overseeing global marketing campaigns and team coordination. Focusing on executional excellence and campaign performance.
Responsibilities
- Support the execution of Global go-to-market plans across multiple platforms for major updates, geo expansions, and commercial milestones.
- Partner closely with development, creative, production, central marketing teams, external agencies & key partners to ensure campaign alignment and timely delivery.
- Coordinate campaign asset development from briefing through to final delivery, ensuring consistency and quality across channels.
- Work with Performance Marketing, Creative Services, PR, and Community teams to deliver integrated, multi-channel campaigns.
- Support earned media initiatives including creator activations, social storytelling, and community-driven moments.
- Contribute to franchise-wide marketing initiatives, ensuring RuneScape: Dragonwilds is represented effectively in global campaigns and live events.
- Maintain clear reporting on campaign performance, risks, and progress against milestones.
- Support commercial and platform partnership activations where required.
- Assist in managing marketing budgets, ensuring spend aligns with campaign priorities and performance objectives.
- Champion a player-first mindset by incorporating community insights and player motivations into campaign execution.
Requirements
- Experience in Product Marketing within the video games industry.
- Experience delivering go-to-market campaigns across multiple platforms and territories.
- Strong understanding of earned, owned and paid media integration, and how to balance them effectively.
- Solid knowledge of player communities and online gaming culture, ideally within MMO, open-world, or survival genres.
- Excellent organisational and stakeholder management skills, with the ability to coordinate across creative, technical, and commercial teams.
- A data-informed mindset, comfortable working with KPIs, performance reporting, and campaign optimisation.
Benefits
- Private Healthcare, including Dental Plan.
- Discretionary annual performance bonus.
- Minimum 6% Pension contributions.
- Life Insurance.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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