Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Go-to-Market Communication Specialist managing product communication for musical distribution platform. Focused on user engagement through effective change communication and adoption strategies.
Responsibilities
- Owning end-to-end go-to-market communication for product releases and updates
- Writing and sending product newsletters and release notes
- Creating and managing in-app pop-ups, tooltips, and onboarding flows for new features
- Producing short onboarding videos and walkthroughs
- Running key customer demos for major feature launches
- Coordinating with Product, Engineering, and Marketing to align on release timelines
- Building a repeatable, consistent rollout process (replacing the current ad-hoc approach)
- Tracking adoption metrics post-launch to measure communication effectiveness
Requirements
- 3+ years in product marketing, product communication, or a similar GTM role
- Strong writing skills—clear, concise, user-facing copy that explains complex features simply
- Experience with in-app messaging tools (Intercom, Pendo, Chameleon, or similar)
- Comfortable creating lightweight video content (Loom, screen recordings, short tutorials)
- Ability to work cross-functionally with product and engineering teams
- Self-starter who can build processes from scratch
- Nice to have: Experience in B2B SaaS, especially music, fintech, or data-heavy platforms
- Familiarity with email marketing platforms (Customer.io, Mailchimp, HubSpot)
- Basic design skills for creating visual assets (Figma, Canva)
- Experience using AI tools to accelerate content production
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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