Hybrid CRM Supervisor

at ID\TBWA

• Job title: CRM Supervisor
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Supervising CRM initiatives and collaborating across teams at iD\TBWA agency in São Paulo. Focused on strategic communication and relationship with clients.

Responsibilities

• Plan and structure CRM strategies aligned with business objectives and the customer lifecycle;
• Design customer journeys and segmentations based on data and behavior;
• Act as a bridge between strategy, operations, and technical partners during implementations;
• Validate segmentation criteria and ensure strategic consistency in the application of data;
• Monitor and analyze CRM KPIs, connecting engagement indicators to business metrics such as conversion, retention, and revenue;
• Ensure strategic and careful consistency in communications, with close attention to message construction and brand positioning;
• Produce and present executive materials with a strategic interpretation of results;
• Lead and organize the team's demand flow, promoting efficiency and appropriate prioritization.

Requirements

• Solid experience in CRM with both strategic and operational involvement;
• Previous experience with Salesforce; experience in implementation projects is a plus;
• Experience planning and executing campaigns and communication journeys;
• Ability to collaborate effectively with different departments and stakeholders;
• Strong communication and presentation skills, especially in executive contexts;
• Analytical, autonomous, and hands-on profile;
• Ability to work with databases and translate information into strategic guidance in partnership with BI.

Benefits

• Health in check: medical and dental coverage so you and your family can take good care of yourselves.
• Your meal, your choice: Meal allowance (VR/VA) via iFood Benefícios of R$46.00 per day to help you eat with quality and convenience. If you prefer, our office kitchen is also available!
• Commute made easier: Transportation voucher (VT) to make your commute more comfortable, whether by bus, train, or whichever option works best to get you to iD\.
• Safety first: life insurance to provide extra security and peace of mind.
• Keep your English up to date: discounts of up to 20% at partner language schools + reimbursement of R$300/month to invest in your learning.
• Get moving: Wellhub (formerly Gympass) to help you find your favorite physical activity.
• Childcare support: childcare allowance for children up to 6 years old to give you more peace of mind in your daily routine.
• More leisure and culture: partnership with SESC for discounts and benefits.
• Enjoy your day: day off on your birthday so you can celebrate however you like.
• Worry-free end of year: guaranteed year-end recess to close the year with rest and renewed energy.