Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Product Marketing Manager for Collaboration Solutions, translating technical concepts and product capabilities into marketing messages. Working with cross-functional teams to drive customer understanding and engagement.
Responsibilities
- Conduct and/or guide thorough primary and secondary market research to understand customer needs, market trends, and competitive landscape.
- Gather and analyze customer feedback to inform product development and marketing strategies.
- Develop clear and compelling product positioning, messaging, and value propositions.
- Develop sales tools and training materials to support the sales team in effectively selling the product.
- Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities.
- Manage budget with accuracy and in alignment with applicable company policies.
Requirements
- BA in Marketing, Software Engineering or related field, MBA or similar preferred.
- 7 - 10 years of proven experience in product marketing, ideally with experience in B2B, SaaS, communications or other technology product marketing role.
- Demonstrated success in developing and leading portfolio positioning, product messaging, and product launches via integrated marketing and communications campaigns.
- Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with eye for creativity.
- Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
- Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
- Flexibility and the ability to pivot when changes occur rapidly.
- Ability to interface effectively with executive management.
- Natural curiosity with a passion for understanding market trends and customer needs.
- Exhibit a strong work ethic as a self-starter who takes initiative and can manage complex projects with attention to detail, delivering measurable results within tight deadlines.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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