Account Executive focused on business development within accounting firms for Weekera's innovative payroll solutions. Engaging in client demonstrations and managing the sales cycle to drive growth.
About the role
- Account Executive at a PR agency focusing on media relations and content creation for clients in finance and accounting sectors. Engaging clients and developing media strategies for impactful coverage.
Responsibilities
- Secure thoughtful, earned media coverage for clients; build relationships with local, trade, and national reporters, and devise and suggest story angles that showcase our clients’ products, services, and thought leadership
- Media train clients and provide support prior to interviews
- Craft compelling press releases, bylined articles, blog posts, social media posts and other written content that aligns with our clients’ messaging and voice
- Stay on top of industry trends; develop a firm personal understanding of issues, processes, terms, products, and regulations specific to clients’ industries
- Develop and deploy strategic plans for award submissions, conference appearances, speaking opportunities, and media relations campaigns
- Actively engage and communicate with clients, demonstrating confidence and preparation
- Have access to and gain competency with industry tools like MuckRack, NewsWhip, and more, as well as utilize productivity tools in your day-to-day work (like AI utilization)
- Assist with reporting; communicate the value and impact of our work to clients
- Train and mentor junior staff
Requirements
- An undergraduate degree
- Two to four years of PR, journalism, or marketing experience
Benefits
- health insurance
- 401(k) plan
- paid time off
- paid holidays
- life insurance
- short-term and long-term disability insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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