Hybrid Senior CRM Manager

at GhFly

• Job title: Senior CRM Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• CRM Sr Manager leading strategic customer relations and teams at GHFLY. Overseeing data-driven strategies and global client operations in a hybrid work model.

Responsibilities

• Lead GHFLY's CRM function, acting strategically with major global clients.
• Manage and develop the team, ensuring technical excellence and high-quality deliverables.
• Plan and implement multichannel relationship strategies across the customer journey.
• Serve as a consultative partner to clients, driving strategic agendas and acting as the technical reference for the area.
• Manage end-to-end CRM operations, including campaigns, relationship journeys, and continuous optimizations.
• Lead customer analytics, segmentation, and personalization initiatives focused on conversion and retention.
• Develop data- and technology-driven strategies, including leveraging CDP and artificial intelligence.
• Ensure the evolution of strategies with a focus on revenue generation (upsell, cross-sell, and repurchase).
• Work cross-functionally with Media, Data, Client Services, and Creative on omnichannel strategies.
• Manage KPIs and client portfolio performance, ensuring the delivery of results.
• Lead RFP processes and support business development initiatives.
• Organize workflows, prioritize requests, and drive continuous improvement of the area.

Requirements

• Strong experience in CRM, marketing automation, or digital marketing, preferably in agencies or large-scale operations.
• Hands-on experience with advanced CRM strategies, including segmentation, personalization, and multichannel journeys.
• Experience with CRM platforms (e.g., Salesforce, Insider, Dito, or similar).
• Knowledge of data, customer analytics, and integrations (CDP and marketing ecosystems).
• Experience managing teams and developing people.
• Ability to lead strategic discussions with senior stakeholders and complex clients.
• Experience with omnichannel strategies and integration with paid media.
• Experience managing KPIs with a strong results orientation.
• Consultative mindset, with strong influencing skills and decisive decision-making.
• Autonomy, strong organizational skills, and systems thinking.

Benefits

• Meal allowance and/or food allowance loaded on a Ticket Flex card (no employee contribution).
• Commuting allowance or mobility support (no employee contribution).
• Wellhub for physical and mental health and well-being.
• MetLife life insurance.
• Creditas (salary advance, special conditions for loans and purchases at Creditas Store without affecting your credit card limit).
• Bracov pharmacy network agreement, valid at major pharmacy chains in Brazil.
• Access to SESC, with benefits for education, wellness, tourism, culture, and more.
• SulAmérica Health and Dental (national coverage, monthly contribution; no copayment).
• Paraná Clínicas - Health (regional coverage, monthly contribution; no copayment).
• Dental Uni - Dental (national coverage, monthly contribution; no copayment).
• Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples.
• Pet leave – one day off when adopting a pet to enjoy your new companion.
• Pilot Hunter – our referral program that rewards you when your recommended candidate is hired.
• Hybrid model for employees in Curitiba and São Paulo: office attendance 3 days per week.
• Birthday day off – one day off during your birthday month to enjoy as you wish.
• Anniversary day off – one day off to celebrate your work anniversary as you prefer.
• Reset day – flexibility to use banked hours in a planned way.
• Flexible work hours – ability to start between 08:00 and 10:00 and finish between 17:00 and 19:00, depending on team dynamics, client demands, and alignment with leadership.
• Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, subject to seniority.