CRM Specialist managing HubSpot for Kamino, a comprehensive financial management platform in Brazil. Focusing on innovative growth strategies and automated solutions.
Responsibilities
Act as the technical owner of HubSpot, ensuring governance, performance and continuous improvement across the Marketing, Sales, Service and Operations modules;
Develop, configure and optimize automated flows (workflows, lead nurturing, multichannel follow-ups and intelligent email resends integrated with WhatsApp);
Implement and calibrate Lead Scoring and segmentation strategies based on user behavior and custom events;
Build, analyze and evolve dashboards and strategic reports, consolidating the CRM as the single source of truth;
Ensure data accuracy and governance across all modules, optimizing data quality to support decision-making;
Collaborate with business areas to understand specific needs and translate them into functional solutions;
Train users and stakeholders, promoting intelligent and sustainable use of the platform;
Monitor trends in CRM, automation and AI applied to operations, proposing continuous innovation.
Requirements
Solid experience with HubSpot. Certifications are a plus;
Advanced knowledge of workflows, custom objects, lead scoring, segmentation, custom fields, reporting and integrations;
Background in Inbound Marketing and B2B automation;
Strong process orientation with a critical mindset to identify issues and propose scalable solutions;
Ability to navigate across different teams, prioritize and align requests in a consultative manner;
Organized, autonomous and hands-on profile, comfortable in a dynamic, fast-growing environment.
Benefits
SulAmérica Special 100 Health Plan, including legal dependents, with no monthly fee and no copay — health matters;
OdontoMais SulAmérica Dental Plan — for peace of mind when smiling;
Life Insurance — because feeling protected makes all the difference;
Flash Card — a truly flexible benefit;
Wellhub (Gympass) and TotalPass — you choose;
Day off during your birthday week — take time to celebrate your special day;
Potential to receive Stock Options after 1 year of employment — a path to ownership.
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