Apprentice in Retail Growth managing retailer relationships and supporting sales for The National Lottery. Learning on the job while gaining a Level 4 Sales qualification.
About the role
- Head of Growth responsible for Google and Meta paid media strategy at a health startup. Drive city-level budget allocation and manage agency relationships to optimize performance marketing outcomes.
Responsibilities
- Own paid acquisition performance: Manage our Google Ads and Meta Ads strategy end-to-end, either directly or through agency management, with full accountability for cost per consultation and patient volume targets
- Manage the agency relationship: Evaluate, direct, and hold accountable our current performance agency. Or make the case to bring paid media in-house…
- Solve our attribution challenges: Work with our analytics stack (Posthog, BigQuery, Pulse) to improve conversion tracking, build confidence in cross-channel attribution, and shorten the feedback loop between spend and outcomes
- Collaborate on creative strategy: Partner with our content team (in-house and external) to define what ad creative we need, test hooks and messaging, and build a faster creative iteration cycle
Requirements
- 5+ years of performance marketing experience with hands-on Google Ads and Meta Ads expertise at $100K+/month in spend
- Experience with longer sales cycles and delayed conversion attribution. You've optimized for outcomes that take weeks or months to materialize
- Track record managing multi-market or geo-targeted campaigns
- Experience managing and evaluating performance marketing agencies
- Strong analytical skills and comfort building your own reporting
- Healthcare or DTC health experience preferred
Benefits
- Competitive salary with equity in a high growth, seed-stage startup
- Comprehensive health benefits (medical, dental, vision)
- 11 paid holidays, 15 personal vacation days, 10 wellness days
- Hybrid work, 3 days in-office 2 days remote
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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